Polaroid Now Gen3 Instant Camera in Artic Blue + Color Film Bundle (16 photos)
Product description
What you’re really buying
A Polaroid Now Gen3 instant camera bundle is for people who want the classic point-and-shoot experience, but with modern tweaks that make it easier to get a decent result in more everyday lighting. This set comes in Artic Blue and includes colour film for 16 photos, so you can start shooting straight away rather than hunting for film separately.
On paper, the Now Gen3 sits in the “proper instant camera” category: you compose, focus, and let the camera handle the instant capture. You’re not buying it to get the same predictability as a phone camera or a fully digital setup—instant film has a look, and the experience is part of the point. If you enjoy that trade-off (and like the anticipation of a physical print), it can feel genuinely fun.
Key takeaways for buyers
The most noticeable upgrades mentioned for the Now Gen3 include a better light meter position, an improved ranging sensor, and a two-lens autofocus system. In practical terms, that should help when you’re not shooting in perfect conditions.
It also adds creative controls that go beyond “just take a photo”, including a self-timer (useful for group shots) and a double exposure mode (two scenes in one image). There’s also a built-in tripod mount, which matters more than you’d think if you plan to shoot at night, do steadier framing, or use it with a small tripod for calmer compositions.
That film included is colour and capped at 16 photos in this bundle. If you’re the sort of person who tends to shoot dozens of frames to get a few keepers, you may want to factor in how quickly you’ll run through the included pack.
What you’ll notice day to day
This camera is described as being optimised for sharper pictures in more lighting conditions, which is the big everyday difference people look for with instant cameras. If you’ve previously been put off by inconsistent results, the improved light metering and ranging sensor are exactly the areas that can help.
A small but helpful detail: the camera supports photo filtering compatibility, so you can lean into creative effects as you experiment. And because the bundle includes film, your first test roll is sorted—handy if you’re trying to decide whether instant photography is for you.
Example: you could set it on a table using the tripod mount, press self-timer once for a group shot (everyone has time to get into frame), then switch to double exposure later for a playful “two moments in one” image.
Tech specs
- Name: Polaroid Now 3rd Generation Instant Camera
- Type: Instant camera
- Compatible films: Polaroid i-Type Film and 600 Film
- Modes: Self-timer and double exposure modes
- Battery: USB-C rechargeable battery
- Photo filter compatibility: Yes
- Tripod mount: Built-in
- Design: Classic Polaroid design in Artic Blue (one of six colour options mentioned)
- Included in the bundle: Color film (16 photos)
Where it shines (and where it might fall short)
It’s a strong fit if you want the classic full-sized Polaroid look and you’re happy to work with instant film limitations while aiming for more consistent results than older instant cameras can sometimes manage.
It’s not the best match if you mainly want ultra-fast, high-control photography where every shot is expected to look perfect. Instant film can be less forgiving, and with only 16 photos included, you may find yourself thinking about refills sooner than you’d like.
Also, the self-timer and double exposure are fun, but they do add a “creative workflow” element. If you want strictly straightforward single-shot capture every time, you might not use those modes much.
Should you buy it?
Worth considering if you’re buying your first instant camera and want a camera that’s set up for more lighting scenarios (through improved light metering and ranging autofocus), plus creative modes like self-timer and double exposure. The bundle format also helps because it reduces friction—you’ve got film ready for a first session.
You may want to skip it if you’re chasing maximum consistency like a digital camera, or if 16 photos feels too small for your usual shooting style. If you’re planning to take lots of images in a short time, it’s worth budgeting for extra film.
Mini FAQ
How many photos are included in this bundle?
This bundle includes colour film for 16 photos.
Is the Polaroid Now Gen3 compatible with different film types?
Yes. It’s described as compatible with Polaroid i-Type Film and 600 Film.
What does the self-timer do on the camera?
The self-timer button can be pressed once to start a clock for a group shot.
What is double exposure mode?
Double exposure mode captures two scenes in one image when you press the self-timer button twice.
Final question before you buy: does it use a rechargeable battery?
The camera is described as using a USB-C rechargeable battery.