Too Faced Born This Way Super Coverage Multi-Use Concealer
Product description
What it is
Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, oil-free concealer designed to conceal, contour and highlight across the face. It aims to deliver a natural finish while staying photo-friendly and long-wearing. The formula emphasises hydration without clogging pores, making it suitable for a range of skin types.

How it works
The concealer blends anti-oil, hydrating components to reduce shine while providing a smooth, even complexion. It uses hydration-focused ingredients to help maintain moisture over the day, combined with a photo-friendly finish that supposedly minimises flashback. The product is vegan and non-comedogenic, helping to minimise the risk of pore blockage while delivering coverage where you need it.

What stands out


On the surface, the product combines several appealing elements: full coverage that lasts up to 12 hours, a non-greasy feel, and a hydrating base that can help with dewier textures without amplifying oil. The formula includes Coconut Water for moisture replenishment, Alpine Rose to support skin resilience, and Hyaluronic Acid for a plumped appearance. For those who value a vegan option, this concealer aligns with that preference.

Who it’s for
If you prioritise high coverage with a natural finish and appreciate a hydrating, oil-free base, this concealer may fit your routine. It could be particularly appealing for people seeking a multi-use product that can conceal, contour and highlight. Those with extremely dry skin might still want to test the hydrating claims in practice, as “hydrating” can feel variable by skin condition and climate.

When it makes sense to buy
Consider it when you need reliable full coverage that behaves under lights and cameras, and you want a product that won’t add oiliness. If you often retouch during the day or require a concealer that doubles as a contour/highlight tool, this multi-use approach can streamline your routine.



When it may not be ideal
If you have very dry skin and prefer a lighter, dewier finish, the full-coverage nature might feel more than you want. Also, if you are sensitive to fragrance or specific ingredients, it’s worth reviewing any tolerances, as formulary details beyond the base claims aren’t provided here.

What to check before buying
- Ensure your shade matches your undertones, as with most full-coverage concealers.
- Try a patch test if possible to assess how the hydrating claims feel on your skin across different temperatures and humidity.
- Confirm that the product’s finish aligns with your usual routine—some users prefer a matte finish and may want to compare with other options.
Practical usage example


Imagine applying a thin layer to cover a blemish, then sweeping a small amount under the eye to cancel dark circles. The product can be used to sculpt slightly around the nose and along the cheekbone for light highlighting, with setting powder to lock the look. In hotter climates, the oil-free claim could help reduce slipping, while in cooler months the hydrating elements might feel more gentle on the skin.
FAQ
- How long does it last? Claimed up to 12 hours of wear.
- Is it suitable for photography? Yes, it’s described as photo-friendly with no noticeable flashback.
- Is it vegan? Yes, the formula is vegan.
Is it worth it?
A solid pick if you want a high-coverage, multi-use concealer that stays oil-free and hydrating, with a natural finish. It makes sense if you value a vegan option and the ability to conceal, contour and highlight in one step. Not the best fit if you prefer a lighter, more breathable texture or a matte-only finish.
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