Maybelline Grippy Serum Makeup Primer – Up To 24H Wear, Plumps & Hydrates

What it is

Maybelline Grippy Serum is a water-based makeup grip primer designed to hold makeup in place for up to 24 hours. It combines a serum-like feel with a grip technology to help products cling without feeling greasy or leaving a white cast. It’s suitable for all skin types and aims to hydrate while you wear makeup.

How it works

The formula uses Serum-To-Grip Technology alongside 2% Niacinamide to promote grip without compromising hydration. After applying evenly with the dropper, you pat it into the skin with fingertips and wait about 20 seconds for the transformation to grip the makeup. The result is a plumped, refreshed base that helps makeup sit longer and feel lightweight.

What makes it stand out

On the surface, it’s a lightweight, water-based primer that preps the skin and primes makeup adherence. The key balance it strives for is grip without heaviness, hydration without shine, and a finish that doesn’t alter skin colour or leave a visible cast. Its claim of up to 24 hours of wear can be appealing for long days, events or occasions where touch-ups aren’t convenient.

Potential drawbacks

If you’re after a silicone-heavy grip primer, this water-based option may feel different in texture and slip. Some users may require more product or a different technique to achieve the exact level of grip they expect. While it’s designed to suit all skin types, those wanting a strong pore-blurring effect or a matte finish might prefer alternatives that lean more into those areas.

Who it’s for

This primer is likely to suit people who want a lightweight base that hydrates as it grips makeup and favours a fresh, natural look. It may work well for those with normal to dry skin who want a hydrating starting point, as well as those who dislike heavy or greasy primers.

When it makes sense to buy

Consider this product if you prioritise a breathable, water-based primer that supports long-wear without an obvious cast or heavy feel. It can be a practical choice for daily wear or events where you plan to wear makeup for many hours and prefer a hydrating base that still grips.

When you might skip it

If you’re seeking a primer with a strong blurring effect or a more matte finish, or you prefer a silicone-rich texture, this may not be the optimal option. If you have very oily skin and want a finish that stays consistently matte, you might want to compare with other types of primers.

What to check before buying

Ensure you’re comfortable with a dropper application and the 20-second wait for the serum-to-grip transformation. If you’re sensitive to niacinamide, note that the formula contains 2% Niacinamide. Also, check the volume (30ml) to gauge how long it will last with your routine.

Practical usage idea

Apply a small amount evenly across the face using the dropper, then press and pat with fingertips. After the 20-second pause, continue with your usual foundation or makeup products. The aim is a smooth, hydrated base that holds product in place without caking or sliding.

FAQ

• How long does the grip last? Up to 24 hours, according to the product claim.
• Does it leave a white cast? No, it is designed not to leave a white cast.
• Is it suitable for all skin types? The manufacturer states it is suitable for all skin types.

The decision: Is it worth it?

Is it worth it? If you want a lightweight, hydrating base that aims to extend makeup wear without heavy residue, this primer offers a plausible option. It may be less convincing for those needing a strong pore blur or a completely matte finish. In short, it’s a sensible pick if your priority is comfort, hydration and longevity in a single, non-greasy primer.