COVERGIRL Clean Fresh Squishy Glaze Fresh Plum 160 Tinted Lip Balm
Product description
The curved, squishy applicator is designed to glide comfortably over lips, while the glossy glaze adds a sheer Fresh Plum tint. Its balm-like formula includes hyaluronic acid, shea butter, essential fatty acids and plant extract. Want a soft wash of colour rather than opaque lipstick? This formula is positioned for shine and hydration, with up to 9 hours of hydration claimed.
Getting the most from it
Fresh Plum 160 is a liquid tinted glaze in a 15 mL format. It suits a quick everyday lip look when you want a hint of colour and a glossy finish without reaching for a more opaque lipstick. Wear it on its own for a simple, juicy-looking shine, or use it when a clear gloss feels too colourless. The tint is described as sheer, so it is better suited to a subtle effect than to full-coverage colour.
The curved applicator is intended to hug the lips for an easy glide. That may be useful for a quick application between errands or before heading out, when a more involved lip routine is not the goal. The product description also says the formula helps lips look fuller and feel silky smooth, treat those as appearance and feel claims, not as a change in lip volume.
What you’ll notice day to day
The main appeal is the combination of a soft tint, glossy shine and a cushiony balm texture. The Fresh Plum name identifies the shade and flavour, while the finish is listed as glossy. There is no shade swatch or detailed colour description in the supplied information, so the exact depth of the tint may be difficult to judge from the name alone.
Buyer feedback commonly praises the smooth, squishy feel, fruity scent or flavour, and juicy-looking shine. Some also like the subtle colour. Opinions on how long it lasts are mixed: some buyers say it stays on well, while others find it wears off sooner than they would like. The up-to-9-hour hydration claim is about hydration, not a stated wear time for the gloss or tint, so those expectations are worth keeping separate.
Technical details
- Brand: COVERGIRL
- Product: Clean Fresh Squishy Glaze Lip Butter Balm
- Colour: Fresh Plum 160
- Format: Liquid
- Finish: Glossy
- Unit count: 15 mL
- Item weight: 19 g
- Included: 1 item
- Applicator: Curved, squishy applicator
- Formula ingredients noted: Essential fatty acids, hyaluronic acid, shea butter and plant extract
Practical questions
Is Fresh Plum 160 a strong colour? It is described as a sheer tinted shade, making it more suited to a light wash of colour than an opaque lipstick effect.
How long does the hydration last? COVERGIRL states up to 9 hours of hydration. The information does not give a separate wear time for the tint or glossy finish.
What is the applicator like? It is described as curved and squishy, designed to hug the lips and provide a comfortable glide.
Should you buy it?
A solid pick if you want a liquid lip balm that brings together a subtle plum tint, glossy finish and a soft, cushiony application. It offers a different approach from a traditional lipstick: less emphasis on bold, opaque colour and more on an easy, shiny everyday look. Better avoided if your main priority is a strongly pigmented lip colour or a gloss with a clearly stated wear time, neither is established by the product details. The mixed comments on longevity also suggest that wear may vary, even though hydration is claimed for up to 9 hours.