IT Cosmetics CC+ Cream Natural Matte Foundation, Full Coverage, SPF 40

Air Licium helps blur the look of pores and control shine, giving this CC+ cream a soft matte finish suited to oily and combination skin. Full, buildable coverage helps even the appearance of redness, discoloration, dark circles, and other visible imperfections.

The formula combines color correction, moisturizer, primer, and SPF 40 in one daytime complexion product. Its non-comedogenic, sweat-proof, and humidity-proof formula is designed for oily, combination, and acne-prone skin.

A skin-balancing serum brings together lentil seed extract, 2% niacinamide, and hyaluronic acid. The result is a coverage-focused base with ingredients intended to support a more even-looking complexion and hydration.

What to know

CC+ Cream Natural Matte is designed for full coverage that can be built up, so you can adjust how much you apply to suit your makeup routine. The brand describes the formula as providing 16-hour shine control and 24-hour hydration. Its natural matte finish is also intended to create a soft-focus look rather than a flat, dry appearance.

For a quick routine, the product combines several steps: color corrector, moisturizer, primer, and SPF 40 foundation. That makes it a practical alternative to layering separate complexion products when you want coverage and a matte finish in one application. SPF 40 is part of the formula, apply it as directed for daytime use.

Customer feedback often highlights the full coverage and lasting wear. Opinions are more varied on texture, shade match, and application: some customers describe a lightweight feel and smooth blending, while others report a less even finish or a shade that looks different than expected. Choosing a shade by undertone can help guide the selection.

Everyday use

For shade selection, the brand’s guide associates pink or red skin tones with a cool undertone, yellow, peach, or gold tones with a warm undertone, and a balance of pink and yellow with a neutral undertone. Use those cues to narrow the shade family before applying the foundation.

The pump dispenses the product with a press, making it easy to control the amount for each application. The brand recommends one to two pumps for full coverage, blended with its Heavenly Luxe Complexion Perfection Brush #7. A setting powder is another suggested step for helping prevent makeup from settling into lines and pores.

Tips for day-to-day use

Apply and blend the CC+ cream as the main complexion step when you want coverage with a natural matte look. For more coverage, build the finish gradually rather than starting with a heavy layer. The sweat-proof and humidity-proof formula is designed with warm, humid days and active routines in mind, while SPF 40 makes it a daytime makeup option.

Pull the cap off to access the pump, then press down to dispense the cream. The pump supports controlled application, and the brush recommendation offers a clear starting point for blending. If you prefer a separate foundation and primer routine, that approach gives you individual products for each step, this CC+ cream brings several of those functions together.

Final verdict

It’s a great fit if you want a matte, full-coverage base with SPF 40 and a formula developed for oily, combination, or acne-prone skin. Its buildable coverage, pore-blurring focus, and combined complexion steps make it especially useful for daytime makeup when you want a more streamlined routine.