Shampure Nurturing Shampoo for Fine to Medium Hair – daily gentle cleanser with lavender & ylang ylang
Product description
If your hair sits on the fine-to-medium side, a shampoo can make or break your day. Go too harsh and it can feel stripped or flat, go too heavy and it can turn limp. Aveda Shampure Nurturing Shampoo is designed for that middle ground, with a gentle cleanse and a nourishing feel that’s meant to work for everyday use.
It also brings something a bit different to the bathroom shelf: the brand’s signature Shampure aroma, described here as a calming blend featuring lavender and ylang ylang. If you’re the type who actually notices scent in your routine, this is one of the bigger reasons people stick with it.
The essentials
This is a daily shampoo aimed at fine to medium hair types. On paper, it focuses on cleansing and nourishing without leaning on silicone-based slip. The formula is described as 96% naturally derived (per ISO 16128), and it includes abyssinian oil to help moisturise, nourish and add shine.
Another notable point is the silicone-free claim: it’s meant to moisturise and add shine without silicones. That won’t automatically suit everyone (some people prefer the particular feel that silicones can give), but it’s a clear direction for anyone who prefers silicone-free washes.
What stands out in everyday use
The calming aroma of lavender and ylang ylang (along with other plant and flower essences like petit grain) is front and centre in the experience described. It’s not just a “works fine” shampoo—its scent profile is part of the value.
A practical way to think about it: if you’re washing regularly and want your hair to feel clean, comfortable and not overly weighed down, a daily shampoo like this can fit neatly. For example, you might use it after a morning commute and then style as usual—aiming for hair that looks shinier and feels more cared for, rather than tangy or straw-like.
That said, scent is personal. If strong floral-herbal notes aren’t your thing, you may find this less enjoyable even if the cleansing results are good.
Tech specs
- Name: Shampure Nurturing Shampoo
- Type: Daily shampoo
- Suitable hair type: Fine to medium hair
- Formula highlights: 96% naturally derived (per ISO 16128)
- Key ingredient mentioned: Abyssinian oil
- Silicone: Silicone free
- Aroma: Calming Shampure aroma featuring lavender and ylang ylang (among others)
- Certifications/claims mentioned: 100% vegan, Certified B Corp, Leaping Bunny Approved
Who it’s for (and who should skip it)
It makes sense if you have fine to medium hair and you want a gentle daily cleanser that still feels nourishing. It’s also a good match if you actively look for silicone-free shampoos and prefer naturally derived formulas.
It may not be a great match if your hair needs a very deep, intensive treatment from the shower—this is positioned as a daily nurturing shampoo, not something advertised for heavy-duty repair. And if you’re sensitive to fragranced products, you’ll want to consider whether a lavender–ylang ylang scent is likely to suit you.
Worth considering if you like the idea of adding shine without relying on silicones—but if you’re used to (and really prefer) that smooth, coated feel, you might notice a difference.
What matters most before you buy
Before committing, it’s worth checking two things: 1) whether you’re happy with a fragranced shampoo experience (the description leans into a signature aromatic profile), and 2) whether “silicone free” aligns with your preferences.
If you’re currently using a shampoo that gives a lot of slip from silicone ingredients, the transition may feel slightly different at first. The nourishing intent is there (abyssinian oil), but the feel could be less “slick” depending on your hair and how you style.
Finally, fine-to-medium hair often responds best to routines that don’t overdo product. A daily shampoo that’s meant to nourish without silicones is a sensible direction, but you may still need to watch how much conditioner or styling product you add on top.
Is it worth it?
Buy it if you’re after a daily shampoo for fine to medium hair that’s gentle, silicone free, and built around nourishing support with abyssinian oil—plus you genuinely like the calming Shampure scent (lavender and ylang ylang).
Skip it if you want an unscented or very neutral wash, or if you strongly prefer the specific slip and finish that silicone-based formulas tend to give. It also may not suit you if your main priority is deep repair rather than everyday cleansing and light nourishment.
Quick FAQ
How does it suit fine to medium hair?
It’s specifically described as for fine to medium hair types and focused on gentle cleansing with nourishing support, aiming to avoid overloading while still adding shine.
Is it silicone free?
Yes—this shampoo is stated as silicone free and designed to moisturise and add shine without silicones.
What does it smell like?
The aroma is described as calming Shampure, featuring lavender and ylang ylang (with other plant and flower essences mentioned).
Is it vegan?
The information provided says it’s 100% vegan, and it also mentions being a Certified B Corp and Leaping Bunny Approved.
Is it only for daily washing?
It’s presented as a daily shampoo, so it’s designed with regular washing in mind rather than occasional intensive use.