Schwarzkopf LIVE Intense Colour Pure Purple 086 🎨
Price evolution
Product description
This permanent purple hair dye delivers vivid colour and added shine for those who want a noticeable yet wearable shade. It pairs an anti-fade formula with a built-in Vibrancy Serum to enhance depth inside each hair strand, making colour appear richer and less prone to fading after washes. If you are looking for a vibrant purple that works on lighter bases, this option aims to keep tone and gloss longer.
Key points
The product is designed for use on light blonde to dark blonde hair and promises long-lasting results with up to 50% grey coverage according to the manufacturer. The formula is vegan and excludes silicone and alcohol, which may suit users seeking gentler options. Packaging uses a 100 percent recycled aluminium tube, reflecting a modest sustainability choice.
Tech specs
- Name: Schwarzkopf LIVE Intense Colour Pure Purple 086
- Type: Permanent hair dye
- Colour: Pure Purple
- Coverage: Up to 50% grey coverage
- Formula: Vegan, silicone-free, alcohol-free
- Packaging: 100 percent recycled aluminium tube
What stands out
The inclusion of a Vibrancy Serum is a practical touch, intended to activate colour from the core of the hair fibre rather than only coating the surface. This can make the shade look deeper and more uniform, especially on pre-lightened hair. Note that richer purple tones may require upkeep to maintain vibrancy over time, particularly with frequent washing.
Who it’s for
You’ll like it if you want a bold purple shade and have light blonde to dark blonde hair to start from, or if you are covering some greys and want added colour depth. It may not be for you if your hair is unlightened dark brown or black and you expect dramatic lift without prior bleaching, or if you prefer semi-permanent options with easier fade.
Care & maintenance
To preserve the intensity and shine, use colour-safe shampoos and avoid daily hot styling when possible. Cold rinses and lower heat settings help reduce fade, and occasional touch-ups will keep the hue consistent.
