Pureology Hydrate Moisturising Shampoo (Sulphate-Free, Vegan) for Medium to Thick Dry Colour-Treated Hair, 266ml

If your hair is dry, medium-to-thick, and colour-treated, shampoo can feel a bit like a compromise: you need to cleanse properly, but you don’t want it to strip the colour or leave strands rough. Pureology’s Hydrate Moisturising Shampoo is built for gentler everyday washing, with a sulphate-free approach and moisturising tech aimed at helping hair feel smoother and more manageable.

On paper, it’s the kind of daily cleanser that leans into comfort rather than heavy-duty “clarifying” results. It’s also designed to support colour vibrancy (rather than simply cleaning your scalp) while working with frizz-prone, curly/coily textures.

The essentials

This shampoo is marketed as a gentle cleanser for dry, colour-treated hair. The sulphate-free formula is there to help avoid that squeaky, overly stripped feeling some people get from stronger cleansers. It also includes an AntiFade Complex, positioned to help protect colour vibrancy for both all-over colour and highlighted hair that’s in need of extra moisture.

You’ll likely notice the intent is hydration and smoothness. Pureology pairs that with Advanced Hydrating Micro-Emulsion Technology, designed to deeply nourish without weighing hair down—important if your hair is thick but still susceptible to looking dull or feeling coarse after washing.

What you’ll notice day to day

The most practical benefit is how the hair behaves after the wash. Because it’s aimed at medium to thick, dry and chemically treated hair types, it should suit routines where you want easier detangling, less frizz and a softer feel once you’ve rinsed.

There’s also a sensory angle: it’s infused with an aromatherapy blend of ylang ylang, bergamot and patchouli. That doesn’t change the performance, but it does make a daily wash routine feel more considered—more like a “look after it” step than a quick clean.

And a small detail worth mentioning: it’s meant to help lock in moisture for hydrated-looking hair, which can be especially useful if your ends tend to dry out first.

How it fits (and where it may fall short)

It makes sense if you have colour-treated hair that’s on the dry side and you prefer a gentler, everyday cleansing routine. If your main problem is that your current shampoo feels too stripping, or your colour fades quicker than you’d like, a sulphate-free, anti-fade style shampoo is the kind of change people tend to stick with.

Worth noting, though: if you’re expecting a clarifying reset for heavy build-up (for example, lots of styling product residue or hard-water effects), this may not be the best match because it’s positioned as gentle cleansing rather than deep stripping. It’s also targeted at medium to thick hair—if your hair is very fine, you might find any moisturising shampoo can feel a bit too much for your scalp needs.

Key features that matter for dry, coloured hair

The formula focuses on a few specific goals:

• Sulphate-free cleansing intended to be gentler for colour-treated hair
• AntiFade Complex designed to help maintain colour vibrancy on all-over colour and highlights
• Hydrating micro-emulsion technology aimed at deeply nourishing without heaviness
• Helps smooth frizz and improve manageability, particularly relevant for curly, coily and textured hair

This isn’t a “one bottle solves everything” product, but it’s built around the most common friction points for dry coloured hair: moisture loss, roughness, frizz and colour fading over time.

Care and routine tips

For best results, treat it as your regular cleanse rather than an occasional deep treatment. After shampooing, you’d typically follow with a conditioner or mask (not included in the product info here) to build on the hydration.

If you use heat styling frequently or your hair feels dry even at the roots, it can help to keep shampoo focused on the scalp and use the lather to cleanse lengths lightly, then rely on conditioner on the mid-lengths and ends.

In the box (what you get)

Pureology Hydrate Moisturising Shampoo, sulphate-free and vegan formula, supplied in a 266ml bottle.

Final verdict

Worth considering if you’re looking for a gentle daily shampoo for medium to thick, dry, colour-treated hair and you care about reducing frizz while supporting colour vibrancy. The sulphate-free angle and moisturising technology are the main reasons it’s likely to feel “right” for people with dry, chemically treated textures.

Better avoided if you need a clarifying cleanse for heavy build-up, or if your hair is very fine and tends to get weighed down easily by moisturising formulas. In those cases, you may want something more targeted at scalp cleansing or lighter conditioning.

Mini FAQ

Is this suitable for colour-treated hair?

It’s designed specifically for all-over colour and highlights, with an AntiFade Complex intended to help protect colour vibrancy.

Is it sulphate-free?

Yes—this shampoo is described as sulphate-free for gentle cleansing.

Will it weigh down thick hair?

The formula is positioned to deeply nourish without weighing hair down, but everyone’s hair is different—if your scalp gets oily quickly, you may need to adjust how you apply it.

What hair types is it aimed at?

It’s targeted at medium to thick, dry hair types, including curly, coily and chemically treated hair.

Does it include fragrance?

It’s infused with an aromatherapy blend of ylang ylang, bergamot and patchouli for a refreshing scent experience during washing.