ghd Platinum+ Hair Straightener & Professional Styler (UK Plug) for Strength, Shine & Colour Protection
Product description
The essentials
ghd’s Platinum+ is a smart hair straightener and professional styler aimed at people who want smoother results without fuss, and who care about shine and colour protection. On paper it leans on predictive technology (called Ultra-zone) to adjust styling behaviour to your hair, then pairs that with precision-milled plates and an ultra-gloss coating.
In real terms, this kind of ghd is for those who straighten or style regularly and prefer a tool that feels controllable. The “one-stroke” claim is always something to take with a pinch of salt, but the overall idea is consistent: faster, more even passes so you’re not repeatedly going over the same section.
Key features that actually affect styling
The most distinctive part here is the Ultra-zone predictive technology. Rather than treating every pass exactly the same, it’s designed to predict your hair’s needs and the way you’re styling, with the goal of delivering more “ultimate result” and better protection during styling.
Alongside that, the straightener uses precision-milled plates with an ultra gloss coating for extra shine (ghd states up to 20% more shine). There’s also a distinct wishbone hinge design intended to help with styling control, which matters more than people expect: if the iron sits and clamps consistently, you tend to get a more uniform finish.
You also get a more versatile shape to the barrel. The description points to a rounder barrel and a sleeker design for quick, snag-free styling—useful if you want the option to create subtle bends or a different finish, not just flat straight hair.
One caveat: the base information doesn’t specify temperature ranges, heat-up time, or the exact nature of the “70% stronger hair” statement. So if you’re comparing purely by technical numbers, you’ll want to check the full product details before committing.
What you’ll notice day to day
If you straighten all hair types, this is positioned as a “do-it-all” daily tool. The promise is that predictive control and even plate performance help you achieve results with fewer passes, which can be a big deal when you’re trying to keep routines efficient.
A quick micro-example: imagine you’re getting ready in the morning, hair that tends to look a bit flat at the roots and frizz along the ends. You section your hair, glide through once or twice per section, and finish with a quick sweep of the ends for a smoother look. The comfort here should come from the hinge control and plate coating aiming for consistent glide and extra gloss, rather than feeling like you have to “work” the iron to get a finish.
Strength, shine and colour protection: the practical meaning
The product messaging focuses on strength and colour protection. That’s helpful if you colour your hair or you’re the kind of person who notices brightness fades after repeated heat.
Still, it’s worth being realistic about expectations. This is a straightener and styler, not a deep repair treatment. The “more strength” and “colour protection” elements are best understood as heat-styling support through smarter behaviour and coating/plate performance, rather than a guarantee against all fading.
Where it shines, and where it may not suit
It makes sense if you: - regularly straighten or style and want a tool designed around predictable, consistent results - care about shine and a more careful approach when you’re styling coloured or heat-sensitive hair - like the idea of more control from a specific hinge design and versatile barrel shape
It might not be the best fit if you: - only need occasional styling and would rather spend less on a simpler iron - are heavily focused on exact technical specs (temperature levels, heat-up time, and detailed safety features aren’t provided here) - want to compare based on measured performance rather than the technology-led approach
Tech summary
- Type: Hair straightener & professional styler
- Plates/coating: Precision-milled plates with ultra-gloss coating (listed for added shine)
- Technology: Ultra-zone with predictive technology designed to predict hair needs during styling
- Design: Distinct wishbone hinge for styling control
- Form factor: Sleek design with rounder barrel for versatile, snag-free styling
- Power: UK plug
Is it worth it?
Buying this tends to make sense if you want a higher-end, technology-led styler built for day-to-day routine and you value shine plus colour-conscious styling. It’s the kind of tool that should feel more consistent when you’re repeatedly doing the same style, thanks to the predictive approach and the way the plates are described.
You may want to look elsewhere if you don’t straighten often, or if you need hard technical details to compare features side by side. In that case, this could be more “smart features and comfort” than what you actually require.
Mini FAQ
Does it work for all hair types?
The description says it’s for all hair types, and the design intent is to adapt styling behaviour using predictive technology.
Is it mainly for straight hair?
It’s a straightener, but the rounder barrel and versatile, snag-free styling approach suggest it can also help you create more than just flat straight results.
What does “Ultra-zone” actually do?
Ultra-zone is the name given to the predictive technology. It’s designed to predict hair needs and the way you’re styling so the tool can support “ultimate result” while protecting hair.
Does it protect colour?
The base information states it’s aimed at colour protection, but it doesn’t provide measurable specifics. If colour protection is a top priority, double-check the product’s full details and guidance before buying.