Food for Soft Hydrating Shampoo & Detangling Conditioner Duo (Avocado Oil & Hyaluronic Acid) 300ml + 300ml
Product description
If your hair feels dry, brittle or just a bit rough after washing, a shampoo-and-conditioner duo can make daily routine simpler. This Matrix Food for Soft set pairs a hydrating shampoo with a detangling conditioner, both infused with avocado oil and hyaluronic acid, aimed at softening while you cleanse.
The idea is straightforward: cleanse without over-stripping, then add moisture back and help detangle from mid-lengths to ends. It’s a vegan* formula (per the provided info) and it’s positioned for dry hair types, including hair that’s been over-processed, thick/coarse, grey and heat damaged.
The essentials
This duo sits in a practical “everyday moisture” lane. On paper, the shampoo is designed to moisturise while removing excess oil, so it’s not just for dry hair that never gets oily at the roots. The conditioner follows with detangling hydration, leaving hair feeling more supple.
It also comes with a clear promise in the description: 7x more moisture for up to 72 hours, based on an instrumental test and a consumer test (as stated). The important bit for buyers is how this translates day-to-day—mainly smoother feel and less tangling after wash day.
If you’ve ever had to wrestle a knotty mess out of your hair after washing, this is the kind of pairing that tries to reduce the “friction” moment.
What you’ll notice in use
The suggested routine is simple. Apply a coin size amount to wet hair, lather and rinse. Then use the detangling conditioner from mid lengths to ends and leave on for one minute before rinsing.
A quick example of how it feels in practice
After a shower, damp hair often tangles more easily—especially if it’s dry and coarse. With a detangling conditioner left for about a minute, you’d expect brushing to feel more manageable, and the ends to feel less straw-like compared with skipping conditioner or using one that doesn’t focus on hydration.
Also, the description advises following with Food for Soft Oil for heat protection if you style with heat. So while this duo is moisturising on its own, it’s clearly meant as part of a wider routine.
Where it stands out
What makes this duo worth a closer look is the pairing of “hydration while cleansing” with “detangling hydration”. Many shampoos handle one side of the problem, this one tries to do both.
A few points that read well for shoppers with dry hair: - Avocado oil and hyaluronic acid are built into both products in the set (per the provided information). - The conditioner is explicitly detangling and hydrates dry and brittle hair. - It’s described as suitable for over-processed, thick/coarse, grey and heat damaged hair. - The formula is stated as vegan*.
Potential limitations to keep in mind
This is not positioned as a deep repair or treatment-style mask, it’s a shampoo and conditioner duo for hydration and detangling. If your hair needs intensive protein/repair work (or scalp-focused care), you may find it leaves you wanting more.


Also, the claim about “removing excess oil without stripping the necessary moisture” sounds promising, but hair behaviour varies a lot. If your roots get greasy quickly, you’ll still want to be mindful with application and don’t overload the shampoo.
And if your hair is very fine and easily weighs down, richer-feeling moisturising routines can sometimes feel too much—worth considering how your hair typically reacts to conditioning products.
Tech details
- Type: Hydrating shampoo and detangling conditioner duo
- Infused with: Avocado oil and hyaluronic acid
- Size: 300ml shampoo + 300ml conditioner (as stated)
- Suitable for: Dry hair, over-processed, thick/coarse, grey and heat damaged hair (per description)
- Vegan: Yes, vegan* formula (per provided info)
Is it worth it?
Buy this duo if you want a straightforward moisture-focused routine for dry hair and you regularly deal with tangles or roughness after washing. It makes sense if you’re after hydration that also tackles excess oil at the wash stage, without going down the route of multiple separate products.
Skip it or look more carefully if you need something more corrective than “softening and detangling” (for example, a treatment designed for severe breakage), or if your hair tends to go flat or heavy with conditioning products.
For many shoppers, the decision comes down to your hair’s baseline: dry, brittle, over-processed or heat affected hair is where this set’s intent lines up best.
Mini FAQ
Is this duo only for very dry hair?
The description says it’s for all dry hair, and it also mentions thick/coarse, grey and heat damaged hair, so yes, dryness is clearly the main target.
How do you use the conditioner?
Apply from mid lengths to ends and leave on for one minute, then rinse.
Does the shampoo remove excess oil?
The provided info says it removes excess oil without stripping the necessary moisture dry hair needs, so it’s designed to do both.
Can I use it if I style with heat?
The description suggests following with Food for Soft Oil for heat protection, so pairing it with heat-protection support is the intended approach.
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