Aveda Be Curly Advanced Curl Enhancer Cream — silicone-free curl-defining cream

Product overview

Aveda’s Be Curly Advanced Curl Enhancer Cream is a curl-defining and frizz-controlling styling cream made for hair that’s naturally curly or wavy. The idea is simple: help your curls look more defined for longer, without leaving hair feeling coated or sticky. On paper, it targets three things people usually want from a curl cream—shape, smoother feel, and a bit more shine.

Because it’s described as silicone free, it may appeal if you prefer to avoid silicones in your routine. Just keep expectations grounded: a cream like this can improve how your curls sit and look, but it won’t “create” curls if your hair is naturally straight or if it lacks any wave/curl pattern.

The essentials

This curl enhancer is positioned as a long-lasting hold option with frizz control, aimed at “all curl types”. You’re also promised a natural, touchable finish, which is important if you don’t want your hair to feel stiff. There’s also mention of nourishing ingredients—so the intent isn’t just styling, but conditioning the look and feel while you shape.

A realistic way to think about it is as a shaping cream for everyday definition: you apply it to damp hair, scrunch and separate curls as needed, and let it set as your hair dries.

What stands out in use

The most useful benefit here is the combination of defining + frizz control. If you’ve ever had curls that look great for an hour and then go fuzzy, this kind of enhancer is designed for that second phase—keeping things neater for longer.

It also leans toward a “natural” result rather than a heavily sculpted, crunchy finish. That matters if you like to re-touch your hair later in the day, or if you style for appearance first and stiffness last.

Key limitations to consider

It may not suit you if you want a very strong, hold-and-hold-again gel-style effect. The product description points to long-lasting hold, but the finish is framed as natural and touchable, which usually means it’s not trying to be the firmest option in a typical curl routine.

It also depends quite a lot on your hair texture and porosity. Even with a curl enhancer, some hair types need extra help (like a proper leave-in step, or the right drying method) to get consistent definition. If your curls tend to fall quickly, you may need to experiment with application amount and whether you’re using it on fully wet or slightly damp hair.

Who it’s for (and who should skip it)

A good fit if you want a silicone-free cream that defines curls/waves, helps manage frizz, and leaves hair feeling natural rather than rigid. It suits you if your priority is everyday curl definition and a smoother, shinier look.

It might not be for you if you specifically rely on very heavy-duty styling products for maximum hold, or if you dislike the feel of creams on your hair (some people find they can weigh down finer hair, depending on how much they use).

If you’re already happy with your curl pattern but struggle mostly with frizz and lack of shine, this sits in a sensible middle ground: it’s more than a simple moisturiser, without going to the “hard set” end.

Quick way to use it for better definition

For the best chance of the defined, reduced-frizz result described, apply it as part of a consistent wash-and-style routine. A practical approach is to work small amounts through damp hair, then scrunch or finger-twist sections so the cream coats the strands and encourages curl formation.

If you want more shine and less fuzz, focus on distributing evenly through the mid-lengths and ends, where dryness and frizz often show up first. If you find it too heavy, use less and concentrate on the areas that need it.

Is it worth it?

A solid pick if you’re looking for a curl enhancer cream from Aveda that promises defined curls/waves, frizz control, and a natural, touchable finish—with the added note that it’s silicone free. It makes sense when you want long-lasting styling that still feels wearable.

Better avoided if you need the strongest possible hold or a very sculpted look, or if creams tend to weigh your hair down. Also, if you don’t yet have any visible curl or wave pattern, you may find it offers polish more than a true transformation.

Mini FAQ

Will this work on both curls and waves?

The description says it’s for curls and waves (curl types broadly), so it should fit if you have either curl or wavy patterns.

Is it silicone free?

Yes—it's listed as silicone free, which is a key point if your routine avoids silicones.

Does it leave hair crunchy or stiff?

The finish is described as natural and touchable, so it’s not positioned as a crunch-heavy product.

How does it help with frizz?

It’s specifically marketed for frizz control, alongside defining and enhancing the curl pattern.

Is it suitable for all curl types?

It’s described as suitable for all curl types, although results can still vary depending on your hair and how you apply it.